Eggo – The San Jose Treat

There are plenty of tremendous dining establishments that go unnoticed in San Jose (more to come on this later) but there is one contribution to the culinary world that stands out amongst all others; the Eggo.  Undoubtedly you’ve enjoyed them at one point in your life be it in the styling of chocolate chips, blueberries, strawberries, added fiber, honey oats, low fat, cinnamon sugar, antioxidized, or just plain ol’ thick and fluffy original, but you probably never realized that they were an invention of San Jose.

Eggo originated with an investment of $50 by three South Bay brothers (Tony, Frank, and Sam Dorsa) in the mid 1930’s as a dry waffle batter that required only milk and soon evolved into the frozen waffle to accommodate a growing demand for the product.   Originally named Froffle (as in frozen waffle) the Dorsa’s eventually adopted the name Eggo to reflect the unique eggy taste.  Despite a fire that burned the San Jose factory to the ground in 1946, a sale of the company to Kellogg in 1970, and a production issue that caused the Great Eggo Shortage and subsequent Eggo rationing in 2009, the tasty frozen treats continue to be churned out just off of 101 at the Kellogg factory on Eggo Way.  While you can’t take your out of town guests to tour the factory you can certainly head to your local Zanotto’s or Mi Pueblo Markets (both San Jose originals) and impress them with the vast selection of Eggo products, born out of the dream from three brothers for warm flaky goodness.  A dream that has people worldwide saying “Leggo my Eggo” to this day.

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  1. Pingback: A bet, a beating, and a basket: Mayor Liccardo’s San Jose-themed gifts to Pittsburgh’s mayor | Searchlight San Jose

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