Eggo – The San Jose Treat

There are plenty of tremendous dining establishments that go unnoticed in San Jose (more to come on this later) but there is one contribution to the culinary world that stands out amongst all others; the Eggo.  Undoubtedly you’ve enjoyed them at one point in your life be it in the styling of chocolate chips, blueberries, strawberries, added fiber, honey oats, low fat, cinnamon sugar, antioxidized, or just plain ol’ thick and fluffy original, but you probably never realized that they were an invention of San Jose.

Eggo originated with an investment of $50 by three South Bay brothers (Tony, Frank, and Sam Dorsa) in the mid 1930’s as a dry waffle batter that required only milk and soon evolved into the frozen waffle to accommodate a growing demand for the product.   Originally named Froffle (as in frozen waffle) the Dorsa’s eventually adopted the name Eggo to reflect the unique eggy taste.  Despite a fire that burned the San Jose factory to the ground in 1946, a sale of the company to Kellogg in 1970, and a production issue that caused the Great Eggo Shortage and subsequent Eggo rationing in 2009, the tasty frozen treats continue to be churned out just off of 101 at the Kellogg factory on Eggo Way.  While you can’t take your out of town guests to tour the factory you can certainly head to your local Zanotto’s or Mi Pueblo Markets (both San Jose originals) and impress them with the vast selection of Eggo products, born out of the dream from three brothers for warm flaky goodness.  A dream that has people worldwide saying “Leggo my Eggo” to this day.

San Jose – City of Lights

In 1889 Thomas Edison travelled to Paris, France to enjoy the World’s Fair and to marvel at the recently completed Eiffel Tower.  The colossal 81 story structure captivated Edison causing the famed American inventor to sign the tower’s guestbook, “To M Eiffel the Engineer the brave builder of so gigantic and original specimen of modern Engineering from one who has the greatest respect and admiration for all Engineers including the Great Engineer the Bon Dieu, Thomas Edison.”  Eight years prior to Edison’s praise a French delegation that may have included that same M Gustave Eiffel visited another less iconic iron tower taking meticulous notes and surveying every detail.  Armed with information and a rough design the French engineers returned to Paris receiving approval for Le Tour Eiffel shortly thereafter.  Over a century later a former complaint would be filed accusing M Eiffel of stealing the idea and the design.  If proven true the complaint would combat Edison’s assertion of the Eiffel Tower as an original specimen and instead would show that the inventor needn’t travel farther than his own country to marvel at engineering; not of the Eiffel Tower, but of San Jose’s Electrical Light Tower.

In 1881 J.J. Owen, publisher of the San Jose Mercury News, lobbied for the idea of a massive electrical light tower to be constructed in downtown San Jose.  Owen argued that a light tower would eliminate the need for costly gas street lamps and, with the blessing of the city months after, constructed the $4,000 tower at the intersection of Santa Clara and Market Streets.  The 237 foot tower (nearly the size of the modern day 18 story Adobe Systems high rises) used six massive lamps and a reflecting shield to illuminate the sky and provided San Jose with the distinction of being the first city west of the Rockies to be illuminated by an electric light.

The giant light tower generated excitement and intrigue in San Jose’s quiet downtown and was soon dubbed the, “Beacon of the West.”  Unfortunately, the tower proved to be more of a beacon for trouble than creativity and progress; attracted by the bright lights ducks would regularly fly into the tower and crash to the streets below, local farmers complained of unusual animal activity from their livestock, and most troublesome the light tower proved ineffective at actually lighting downtown due to the sheer distance from the lamps to the ground.  Within 3 years the tower would only be lit for special occasions and was widely mocked by local residents.  Finally, after years of rusting the giant tower would meet its’ demise in December of 1915 collapsing down onto the street in the midst of a severe wind storm.

For the next 74 years the tower would be largely forgotten until the centurion celebration of its French doppelganger in 1989.  That same year the city of San Jose would file a copyright infringement complaint against the city of Paris and against Eiffel’s estate demanding that San Jose receive compensation from the revenue generated by the Eiffel Tower.  After a fierce trial the complaint would eventually be dismissed but doubt had forever been cast on the originality of Eiffel’s design.

A trip to History Park  provides you with a modern half sized replica of the tower as well as a look into life in the old days of the Valley of the Heart’s Delight.  While there, be sure to check out the unique print shop as well as the classic candy and ice cream parlor inside of the Pacific Hotel.

San Jose's Eiffel Tower - What Could Have Been