The Fight for the Swine Sign

Across the street from Poor House Bistro and Diridon Station is a pig not quite as famous as Wilbur, not quite as well known as Babe, but to San Jose, is his own special, porcine celebrity.

The Dancing Pig on the vintage Stephen’s Meat Products sign has been proudly hoofing it since the 1950’s…even after the business closed. But, contrary to what people believe, weather happens in San Jose, and the iconic sign fell into disrepair. Cue pigpen jokes.

This didn’t sit well with the Preservation Action Council of San Jose (PAC*SJ) who has been trying to raise money to revitalize the sign for quite some time. And with “Google Village” slated to move into town riiiiiight around Montgomery, they’re working even harder to raise awareness.

Ideally, they note, Google would absorb this piece of San Jose history and physically feature it in some way. (Or digitally– it would make a HECK of a Google Doodle). 


We caught up with John from Preservation Action Council of San Jose (PAC*SJ) during their most recent fundraiser at Poor House Bistro on February 25, where 25% of food and beverage sales went to perking up the pig. Here’s what he had to say about why they’re doing this at all:



Landmarks. In a city that could easily be seen as just corporate buildings and suburban sprawl, there’s still a need to “find yourself” in this place. Some find themselves in our history, even with something so ordinary as a vintage meat products sign. Others find themselves in looking ahead to the future, with new businesses and buildings that facilitate the constant innovation happening here. 

And there’s certainly enough room here for both. No snout about it.